Shop with feeling

because how it's made matters.



Made in a fair-trade factory in Tanzania - supporting trade not aid!

100% soft organic cotton grown in East Africa

Safer for babies, healthier for farmers and better for the planet!


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Just wanted to show you how much Rini likes her new t-shirt!

Jonathan (Dad to Rini)

Sent my brother two beautiful tops from @karikistudio - All the way to Germany! I’m sure baby Liam will look beautiful in them!

Jenny (Aunty to Liam)

Love this Polar Bear design , think black on children is so cool!

Helena (Mum to Scott)